GM announces it will build the Chevrolet
Beat mini car
General Motors has announced that it will build a vehicle
based on the Chevrolet Beat concept for global production.
The announcement was made at the Los Angeles Auto Show. The
Beat was one of three concept vehicles that were entered
into an online poll that attracted more than 1.8 million
voters. The votes helped influence the decision to take the
concept to production. The A-Class car will be initially
targeted to markets outside of the U.S. and Canada starting
in mid-2009. "The people have spoken," said Ed
Peper, Chevrolet general manager. "The vote count tripled
all previous GM online consumer surveys, telling us the Beat
resonated with customers all around the world. Chevrolet
was overwhelmed by the positive reaction to each of the 'triplets',
but the Beat was the clear winner." The Beat and the
other concepts on the survey were developed primarily at
GM's Design Studio in Bupyeong, South Korea, with input from
GM's global network of designers and GM Daewoo, GM's Korean
partner. Production will begin in South Korea.
Honda UK produces one-millionth car
Honda of the UK Manufacturing Limited (HUM) has announced
it has produced its one millionth Civic at its plant in Swindon,
England. The plant began production of the Civic on September
19, 1994, producing 6,652 vehicles that year. This year,
HUM will produce 138,792 Civic cars. The plant also builds
the CR-V and over the last twelve months has increased its
production from 190,000 to 250,000 vehicles. Honda has invested £1.38
billion in Swindon, which employs 5,000 people. The millionth
Civic is a red Type-R destined for the British market.
GM is building better cars, but now can it win back customers
Auto reviewers are almost unanimous – GM is making
some great cars and trucks, but winning back the public’s
trust may take a little longer- maybe another generation.
Since Bob Lutz joined GM six years ago, the company has been
on a steady path to better quality, better styling. But over
those same years, GM has not seen its market share grow.
Some have said that all the Big 3 have to do is build better
cars. Apparently that is not enough. The industry press,
as well as the media that cater to the car enthusiasts, all
herald the improvement in GM’s vehicles. But as Bob
Lutz was quoted in a New York Times article, the consumer’s
opinion of GM “has been so ingrained, and so hard to
change.” In the same article Lutz acknowledges that
it took GM 25 years to get into that condition and that changing
the public’s perception of GM and its vehicles will
not happen in a year or 18 months. He also indicated that
it make another generation of car buyers coming into the
market to produce any real improvement in the public’s
perception of their vehicles. Evidence that GM is gearing
up for the next generation of car buyers is everywhere. In
a recent CarConnection article, Gary White, a GM V.P. and
line executive for GM’s full-sized trucks told journalists
that it was time for GM to change its image. When pressed
on how GM will change the perceptions of the large segment
of the market that simply does not trust GM vehicles, White
admits that changing their minds may not only be difficult,
but could be impossible. So GM is concentrating on creating
perceptions in the minds of the newest and even soon-to-be
customers. Notice the word is “creating” and
not “changing” these perceptions. The next generation
of car buyers does not have first hand experience with GM’s
failures of the past – to GM they represent a clean
slate and they aim to win their hearts and minds. This effort
can be seen in a variety of ways. Recent announcements of
new small cars, plug-in electric models on the horizon and
a new push to make Chevrolet the choice of environmentally
concerned “green” buyers, all can be seen a positioning
GM and particularly Chevrolet in the perceptions of present-day
college students and their peers. Turning GM around has been
likened to doing a tight U-turn in the Queen Mary II – it
is a slow job and takes a lot of ocean. It could be said
that changing the direction of GM-UAW relations could be
described the same way. And observers of this past year’s
labor negotiations have noted that GM in particular was successful
on that front. So GM dealerships need to remain patient.
They have got some great new cars and trucks and if they
remain patient, GM just may be successful in changing the
negative perceptions in the market place that have so far
kept them from regaining market share. For GM to be successful
in the future, they have to capture the minds and hearts
of many who are not yet old enough for driver’s licenses.
A career-ending auto accident in 1997 now the subject of
a suit brought by NHL hockey player against Findlay Ford
Linc Merc
The last of many law suits resulting from the crash has the
dealership defending itself in what looks like a product
liability issue. Vladimir Konstantinov and Red Wing team
masseur Sergei Mnatsakanov claim that problems with the design
of a Lincoln Town Car limousine they were riding in after
a night of celebration after winning the 1997 Stanley Cup
caused long-lasting injuries. Based on the information published
in an article appearing in the Toledo Blade, it is hard to
imagine why the dealership is a defendant in this case. It
is true that the dealership sold the limousine in question,
but was not involved in either the manufacture of the base
vehicle, nor the conversion to a limousine. But so far the
judge has not dismissed the suit and has scheduled a March
2008 trial date. Konstantinov and Mnatsakanov claim that
design flaws made it difficult for them to find and wear
their seat belts and that design flaws in the construction
of the passenger/driver barrier caused some of their injuries-
apparently some of which caused Konstantinov to retire from
hockey- so they claim in the pending legal action. While
the dealership is named as a defendant, Ford Motor Company
is defending the dealership and has agreed to pay any damage
award that might result, as required by the franchise agreement
between the dealership and Ford. Ford had previously entered
into a settlement agreement with the two in 2001 over the
vehicle.
Mustang, Jetta Track Ready
Ford Motor Co. and Volkswagen of America Inc. are ready to
fulfill the dreams of those who aspire to push a car hard
into a corner or feel the adrenalin rush of sustained full-throttle
acceleration, without fear of a costly traffic citation.
At the recent Specialty Equipment Market Assn. show here,
Ford and VW announced plans to create separate race series
and to supply the necessary vehicles straight from the factory.
Ford’s stockcar of choice is the Mustang Shelby GT,
while VW is preparing the ’09 Jetta 2.0L 4-cyl. turbodiesel
for the upcoming Jetta TDI Cup.Ford has assembled 77 ’08
FR500S Mustangs and the auto maker plans to sell them for
$75,000 apiece in the coming months. The first event in the
Ford Racing Mustang Challenge for the Miller Cup will be
held in March in Houston. The Grand American Road Racing
Assn. is the sanctioning body. The FR500S represents Ford’s
first production-line race car. It has a stock Shelby GT
powerplant – a 3-valve 4.6L V-8 rated at 319 hp (and
a 3-time Ward’s 10 Best Engines winner) – a race
suspension and a 6-speed manual gearbox lifted from the Shelby
GT500. “This is basically a road-racing car, normally
aspirated, and we’ve kept the weight down. It’s
about handling, performance and balance,” says Jamie
Allison, manager-Ford Racing Performance Group. Without a
backseat or many of the safety devices found in production
Mustangs, the FR500S is not street legal. Cars leave the
Flat Rock plant as decontented production Mustangs, with
no interior content and no trim, and are shipped to Watson
Engineering Inc. in nearby Taylor, where the roll cage is
installed. The vehicles then are transported to Miller Motorsports
Park in Salt Lake City, UT, where the race suspension is
installed and decals are applied before the cars are ready
for delivery.“There are a lot of enthusiasts out there
who want to get in and go racing,” Allison says. Many
people enter motorsports through amateur club racing, “or
you go pro and spend $1 million. This bridges the gap. It
makes racing affordable, and it’s a fun, rear-wheel-drive,
V-8. It’s going to be a blast to drive.”Less
expensive than the FR500S – and targeted for younger
buyers – will be VW’s Jetta TDI Cup cars, which
are expected to be available for about $30,000, says Clark
Campbell, manager-motorsports for VWA. Long a proponent of
new-generation, clean-burning diesel engines, VW is preparing
30 identical Jetta sedans powered by the all-new 2.0L 4-cyl.
TDI, rated at 170 hp and nearly 300 lb.-ft. (406 Nm) of torque
for the racing applications. The engine will be mated to
the swift-shifting dual-clutch DSG 6-speed transmission,
with paddle shifters. VW’s Jetta TDI Cup amateur race
series is aimed at young, aspiring racers on a budget. At
$30,000, the race cars will be priced well above production
versions, which likely will be around $23,000, Campbell says.
Racers will pay for the cars, but VWA will own and maintain
them and transport all 30 of them to the track on race day.“You
just show up at the track with your helmet, and we’ll
give you the racing suit, your gloves, shoes and the HANS
device (for head and neck support). The car will be there,” Campbell
says. “You don’t have to bring a pit crew or
tires. It’s all included in the one price of the car.”But
there is an extra fee if the driver crashes a car. The first
crash will cost up to $7,500, the second $12,500 and the
third $15,000. “After that, you’d better learn
how to drive,” Campbell says.“The idea is to
learn how to race cleanly and keep it on the track, learning
how the car handles,” he says.”The Jetta TDI
Cup cars will come equipped with full roll cages and racing
seats, as well as standard safety features such as airbags,
seatbelts, headlights, taillights and antilock brakes, but
the cars will be dedicated for track use only. Campbell considers
$30,000 a bargain for aspiring racers. For do-it-yourselfers,
the cost of the car, with the new suspension and the addition
of a roll cage, would be at least $40,000.
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